环境标准互联互通与企业供应链话语权

——基于对接国际环境标准的证据

于连超¹　董晋亭²

（1.兰州大学；2.重庆大学）

内容提要：环境标准互联互通是推进更高水平对外开放和更深层次绿色发展的关键举措。本文以对接国际环境标准作为研究视角，创新性地构建对接国际环境标准的评价体系，并以2007—2022年沪深A股上市公司为样本，探究环境标准互联互通对企业供应链话语权的影响。研究结果表明，对接国际环境标准提升企业供应链话语权。影响机制探索发现，对接国际环境标准有助于企业塑造绿色品牌形象、提升绿色技术水平和获取绿色资金支持，进而提升供应链话语权。异质性分析结果表明，当行业竞争激烈、机构治理较差和内部控制较弱时，对接国际环境标准更能提升企业供应链话语权。拓展性分析发现，对接国际环境标准对企业供应链话语权的提升作用对不同的话语权方向、供应链类型和市场类型均有效，体现为这种提升作用能同时覆盖上游和下游企业、国内和全球供应链以及国内和全球市场。环境标准互联互通有力推动了供应链绿色化，提高了供应链地位，增强了供应链韧性，进而推动供应链高质量发展。本文揭示了绿色导向的供应链话语权体系中环境标准互联互通的重要作用，对政府推进环境标准互联互通、企业提升供应链地位具有重要的参考价值。

关键词：环境标准互联互通；对接国际环境标准；供应链话语权；绿色供应链；供应链韧性

作者简介：于连超，兰州大学管理学院教授，兰州，730000；董晋亭，重庆大学经济与工商管理学院博士研究生，通信作者，重庆，400044。

基金项目：国家自然科学基金青年科学基金项目“环境监管数字化转型与企业环保应对研究：来自设立污染源在线监控系统的视角”（72302111）

引用格式：于连超,董晋亭.环境标准互联互通与企业供应链话语权——基于对接国际环境标准的证据[J].经济与管理研究,2025,46(2):119-144.

Environmental Standards Interconnection and Corporate Supply Chain Discourse Power

—Evidence from Alignment with International Environmental Standards

YU Lianchao¹, DONG Jinting²

(1. Lanzhou University, Lanzhou 730000;

2. Chongqing University, Chongqing 400044)

Abstract: Environmental standards interconnection serves as a critical measure for advancing institutional openness and green development. This paper adopts the alignment with international environmental standards as the research perspective and constructs the evaluation framework for this alignment. Then, it utilizes data from Shanghai and Shenzhen A-share listed companies from 2007 to 2022 to investigate the effects of environmental standards interconnection on corporate supply chain discourse power.

The conclusions are as follows. First, aligning with international environmental standards can enhance corporate supply chain discourse power. Second, such alignment helps enterprises to build green brand image, improve green technology level, and access to green financial support, all of which contribute to an increase in corporate supply chain discourse power. Third, when industry competition is fierce, institutional governance is poor, and internal controls are weak, such alignment more effectively boosts corporate supply chain discourse power. Finally, the impact of such alignment on corporate supply chain discourse power is valid across various discourse power directions, supply chain types, and market types. This improvement covers both upstream and downstream enterprises, as well as domestic and global supply chains and markets.

The contributions are as follows. First, different from existing studies focusing on the outcomes of enterprises aligning with international environmental standards, this paper constructs an evaluation system for alignment with international environmental standards, offering a comprehensive theoretical framework for enterprises. Second, this paper adopts the perspective of corporate discourse power within the supply chain, expanding the scope of research on the economic effects of such alignment, conducive to strengthening the resilience of supply chains. Third, by selecting the alignment with international environmental standards as a research lens, this paper broadens the scope of institutional factor analysis in the context of supply chain status improvement, enriching the analysis of environmental institutional impacts.

The implications are as follows. First, aligning with international environmental standards is the primary approach to vigorously promote the interconnection of environmental standards and establish a green-oriented supply chain discourse system. Second, it should leverage the intrinsic advantages of this alignment to develop a supply chain discourse system that integrates green brands, technologies, and financing. Third, the synergy between aligning with international environmental standards and the competitive, institutional, and internal control environments should be leveraged to promote the status of green-oriented supply chains. Finally, it should maintain resonance with international standards, strengthen the supply chain system with green concepts, and seize dominance in the new wave of green development.

Keywords: environmental standards interconnection; aligning with international environmental standards; supply chain discourse power; green supply chain; supply chain resilience

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