交易成本框架下互联网使用、土地转入与山区农户市场参与

胡友¹　陈昕¹　祁春节²

（1. 江西农业大学经济管理学院；2. 华中农业大学经济管理学院）

　　内容提要：本文基于2014年、 2016年和2018年连续三期中国家庭追踪调查（CFPS）数据，运用面板截尾回归模型实证研究互联网使用对山区农户市场参与影响及土地转入对该影响的作用。结果表明：（1）互联网使用能够激励山区农户参与农业市场，即互联网使用能够解决山区农户市场交易的信息成本过高的问题，从而激励山区农户积极参与农业市场交易。（2）土地转入使互联网使用对山区农户参与农业市场的激励效应得以实现，土地转入使互联网使用对山区农户参与农产品市场激励效应得以实现的作用比参与农业服务市场的作用更大。（3）互联网使用对山区农户参与农业市场的激励效应具有异质性。互联网使用对家庭平均教育水平较高、无外出务工行为的山区农户参与农产品市场的激励效应更大，对家庭平均教育水平较低、有外出务工行为的山区农户参与农业服务市场的激励效应更大。促进山区农户积极参与市场，有必要推进山区农村互联网设施建设、建立依托互联网的农业市场信息服务平台、加强山区农村互联网技能的劳动力差异化培训、适度推进山区农地的规整流转。

　　

　　关键词：互联网使用；土地转入；市场参与；交易成本；山区农户；山区农地

　　

　　作者简介：胡友，江西农业大学经济管理学院讲师，南昌，330045；陈昕，江西农业大学经济管理学院讲师，通信作者；祁春节，华中农业大学经济管理学院教授、博士生导师，武汉，430070。

　　

　　基金项目：国家自然科学基金一般项目“家庭农场耕地生态保护行为：形成机理、福利效应与政策模拟”（72264013）；江西省自然科学基金一般项目“环鄱阳湖城市群市场一体化：水平、效应及跨区政策协调研究” （20181BAA208015）；教育部人文社会科学研究规划基金项目“家庭农场耕地生态保护行为研究：形成机理、福利效应与政策模拟”（22YJA790094）

　　

　　引用格式：胡友,陈昕,祁春节.交易成本框架下互联网使用、土地转入与山区农户市场参与[J].经济与管理研究,2023,44(6):57-76.DOI:10.13502/j.cnki.issn1000-7636.2023.06.004.

　　

　　

Internet Use, Land Transfer and Market Participation of Rural Households in Mountainous Areas Under Framework of Transaction Costs

HU You¹, CHEN Xin¹, QI Chunjie²

(1. Jiangxi Agricultural University, Nanchang 330045;

2. Huazhong Agricultural University, Wuhan 430070)

　　

　　Abstract: Exploring how to improve the market participation of rural households in mountainous areas is of great significance for improving their operational efficiency, promoting the high-quality development of mountain agriculture, and advancing the development of China’s agricultural and rural modernization. Based on the China Family Panel Studies (CFPS) data in 2014, 2016 and 2018, this paper constructs a panel Tobit model to explore the impact of internet use and land transfer in mountainous areas on rural households’ market participation.

　　The results are shown as follows. First, internet use can encourage rural households in mountainous areas to participate in agricultural markets. Specifically, internet use is conducive to reducing the high information costs of market transactions for rural households in mountainous areas, thus providing incentives for them to actively participate in the agricultural market transaction. Second, land transfer can realize the incentive effect of internet use on rural households’ participation in the agricultural markets. Meanwhile, land transfer plays a more significant role in realizing the incentive effect of internet use on their participation in agricultural product markets than in agricultural service markets. Third, the incentive effect of internet use on rural households’ involvement in agricultural markets is heterogeneous in mountainous areas. On the one hand, internet use has a more significant incentive effect on rural households’ participation in agricultural product markets with a higher average level of education and no work behaviors in mountainous areas. On the other hand, it has a more significant incentive effect on rural households with a lower average level of education and work behaviors to participate in agricultural service markets.

　　Based on these findings, this paper puts forward the following policy recommendations to promote the active participation of rural households in mountainous areas in agricultural markets. First, it is necessary to accelerate the construction of internet facilities in mountainous areas and to establish an internet-based service platform for market information on the supply and demand of agricultural products and agricultural services. Second, it should strengthen the differentiated training of workers on internet skills in mountainous areas. Third, the transfer and integration of land in mountainous areas should be promoted appropriately.

　　Keywords: internet use; land transfer; market participation; transaction cost; rural household in mountainous area; land in mountainous area