数字经济网络视域下平台赋能对初创企业创业拼凑的影响

韩莹¹　谢磊²

（1. 福建师范大学经济学院；2. 山东大学管理学院）

内容提要：数字经济时代，数字经济网络是推进数字生态共同体建设的重要单元载体。全球经济形势的巨大变化对企业的生存与发展带来了严峻的挑战，而嵌入平台的初创企业往往以较强的网络优势和良好的拼凑效果备受关注，但其中的原因尚未完全明晰。本文基于数字经济网络环境，刻画平台赋能的网络特征，探究平台结构赋能和关系赋能对初创企业创业拼凑的具体作用机制。研究结果显示，平台关系赋能能够促进初创企业创业拼凑，数字经济网络强联结及网络弱联结在其中发挥中介作用，而平台结构赋能主要通过网络强联结间接作用于企业创业拼凑。在此基础上，企业自身的知识创造能力在其中起到了调节作用。本文的研究进一步梳理了数字经济网络下平台组织的赋能机制，阐明了平台赋能对初创企业创业拼凑的完整作用机理，所得结论对于完善数字经济网络与平台构建及推动初创企业的创新发展具有重要的理论和现实意义。　　

关键词：平台赋能；创业拼凑；网络联结；知识创造；平台；初创企业

作者简介：韩莹，福建师范大学经济学院副教授，福州，350117；谢磊，山东大学管理学院副教授，通信作者，济南，250100。

基金项目：国家社会科学基金青年项目“基于动态赋能的平台生态共生演化及知识治理研究”（21CGL021）

引用格式：韩莹,谢磊.数字经济网络视域下平台赋能对初创企业创业拼凑的影响[J].经济与管理研究,2024,45(2):125-144.DOI:10.13502/j.cnki.issn1000-7636.2024.02.007.

　　

　　

Influence of Platform Empowerment on Entrepreneurial Bricolage of Start-ups from the Perspective of Digital Economy Network

HAN Ying¹, XIE Lei²

(1. Fujian Normal University, Fuzhou 350117;

2. Shandong University, Jinan 250100)

　　

　　Abstract: In the digital economy, the digital economic network is an important unit carrier to carry on and promote the construction of digital ecological community. Huge changes in the global economy bring challenges to the survival and development of enterprises, and start-ups embedded in platforms often attract attention for their strong network advantages and good patchwork effects, but the mechanism remains unclear.

　　Based on the network environment of the digital economy, this paper describes the network characteristics of platform enablement and explores the mechanism of platform structure empowerment and relationship empowerment on the entrepreneurial bricolage of start-ups. The conclusions are as follows. (1) Relationship empowerment has a positive effect on entrepreneurial bricolage. Platform organizations and other relevant organizations in the system are interwoven into a complex digital economy network, encouraging the platform organizations to support start-ups to maximize the potential of value creation, which contributes to entrepreneurial bricolage. (2) Strong and weak network connections play a partial mediating role in the impact of platform relationship empowerment on entrepreneurial bricolage, while the former fully mediates the impact. (3) Knowledge creation plays a moderating role in the influence of platform relationship empowerment on the entrepreneurial bricolage of start-ups. The establishment of favorable platform relationships and structures can effectively enhance the knowledge creation ability of start-ups with strong knowledge creation ability, enabling them to make knowledge contributions and share value, promote the fermenting and regeneration of knowledge, facilitate the construction of social and emotional bridges among members, and change the communication and interaction modes between them. These efforts jointly promote the realization of entrepreneurial bricolage. The conclusions hold theoretical and practical significance for improving the construction of digital economy networks and promoting the innovation and development of start-ups.

　　The main contributions of this paper are as follows. First, it unfolds from platform, network, and enterprise layers, complementing empirical research on entrepreneurial bricolage. Second, from the perspectives of network structure and relationship, this paper reveals the mechanism of platform empowerment and broadens the application boundary for the empirical research on platform empowerment based on network attributes. Third, based on the background of the digital economy, this paper discusses the effective ways for start-ups to break through the development bottlenecks and provides practical enlightenment for the survival and development of start-ups in the digital economy.

　　Keywords: platform empowerment; entrepreneurial bricolage; network tie; knowledge creation; platform; start-up

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