数字经济服务业提升了区域绿色创新效率吗？

——基于产业协同集聚与公众环境关注的双重视角

叶堂林¹　张彦淑¹　王雪莹²

（1.首都经济贸易大学；2.山东科技大学）

内容提要：绿色低碳是高质量发展的基本要求之一，绿色创新已成为推动绿色低碳发展的关键引擎。数字经济服务业具有高创新性、强渗透性、广覆盖性等特点，在推动绿色创新乃至高质量发展中发挥着重要作用。本文选取2010—2020年中国282个地级及以上城市样本数据，探讨数字经济服务业对区域绿色创新效率的影响及其作用机制。研究发现：数字经济服务业能够提升绿色创新效率，且数字经济服务业细分行业对绿色创新效率的影响存在异质性，即数字技术应用业对绿色创新效率具有正向影响，数字产品服务业对绿色创新效率具有负向影响，数字要素驱动业的绿色创新效应则不显著；相较于资源型城市，数字经济服务业对非资源型城市绿色创新效率的提升作用更明显；数字经济服务业能够通过促进产业协同集聚、提高公众环境关注度来提升绿色创新效率。本文的研究对于推动数字经济服务业发展和提升绿色创新效率具有重要的理论和现实意义。

关键词：数字经济服务业；绿色创新；绿色创新效率；产业协同集聚；公众环境关注度

作者简介：叶堂林，首都经济贸易大学城市经济与公共管理学院教授、博士生导师，北京，100070；张彦淑，首都经济贸易大学城市经济与公共管理学院博士研究生；王雪莹，山东科技大学财经学院讲师，通信作者，泰安，271000。

基金项目：国家社会科学基金重大项目“数字经济对区域协调发展的影响与对策研究”（23&ZD078）；教育部人文社会科学研究项目——专项任务项目“推动京津冀高质量发展研究”（23JD710022）；首都经济贸易大学研究生科技创新项目“东部三大城市群科技服务业创新流空间时空演化研究”（2023KJCX013）

引用格式：叶堂林,张彦淑,王雪莹.数字经济服务业提升了区域绿色创新效率吗?——基于产业协同集聚与公众环境关注的双重视角[J].经济与管理研究,2025,46(4):45-60.

Can Digital Economy Service Industry Improve Regional Green Innovation Efficiency?

—From the Dual Perspective of Industrial Co-agglomeration and Public Environmental Awareness

YE Tanglin¹, ZHANG Yanshu¹, WANG Xueying²

(1. Capital University of Economics and Business, Beijing 100070;

2. Shandong University of Science and Technology, Tai’an 271000)

Abstract: Green and low-carbon development is one of the basic requirements of high-quality development, and green innovation is a key driving force for promoting green and low-carbon development. The digital economy service (DES) industry, characterized by high innovation, strong penetration, and wide coverage, plays a crucial role in promoting green innovation and high-quality development.

Using panel data of 282 prefecture-level cities and above in China from 2010 to 2020, this paper explores the impact of the DES industry on regional green innovation efficiency and its underlying mechanisms. The findings reveal that the DES industry can enhance green innovation efficiency, and this conclusion remains robust after a series of tests. Heterogeneity analysis indicates that the digital technology application sector has a positive impact on green innovation efficiency, while the digital product service sector hinders this improvement, and the green innovation effect of the digital factor-driven sector is not significant. Moreover, the DES industry significantly improves green innovation efficiency in non-resource-dependent cities compared to resource-dependent cities. Further analysis shows that the DES industry enhances green innovation efficiency by promoting industrial co-agglomeration and increasing public environmental awareness. Therefore, it is recommended to develop the DES industry in accordance with local policies and emphasize the critical role of industrial co-agglomeration and public environmental awareness to jointly promote the DES industry and enhance green innovation efficiency.

The marginal contributions of this paper are as follows. First, from the perspective of the DES industry, it clarifies the impact on green innovation efficiency from a theoretical level, thereby better reflecting the practice and development trend of green innovation against the digital background. In addition, it uses objective industry data rather than constructing an index system to measure the development level of the DES industry, thereby enhancing the scientific rigor and reliability of research conclusions. Second, it starts from two perspectives: industrial co-agglomeration and public environmental awareness, opening the “black box” of the DES industry affecting green innovation efficiency. The paths of “the DES industry-industrial co-agglomeration-green innovation efficiency” and “the DES industry-public environmental awareness-green innovation efficiency” have been established. Third, considering the differences in green innovation demand or green innovation capability among the DES industry segments, it identifies the differentiated impacts of three DES industry segments, evaluating the effect of the DES industry on green innovation efficiency more scientifically and providing references for the formulation of differentiated green innovation support policies.

Keywords: digital economy service industry; green innovation; green innovation efficiency; industrial co-agglomeration; public environmental awareness

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