平台经济赋能乡村振兴：机理及经验证据

唐任伍　马志栋

（北京师范大学）

内容提要：乡村振兴是实现中国式现代化的重要任务，数智化是推进乡村全面振兴的重要手段，以数智化为核心特质的平台经济逐渐成为大数据时代推进乡村振兴的新引擎。本文首先以技术-经济范式理论为依据，从理论层面分析平台经济赋能乡村振兴的内在机理，而后运用综合评价法构建平台经济发展水平、乡村振兴水平的评价指标体系，使用2013—2020年中国31个省份面板数据，运用熵权法进行指标赋权与指数测算，进而对平台经济赋能乡村振兴的机理及经验证据进行分析。最后，根据分析结果与研究结论，本文提出了政策建议。

关键词：乡村振兴；平台经济；城乡融合；数字乡村建设

作者简介：唐任伍，北京师范大学政府管理学院教授、博士生导师，北京，100875；马志栋，北京师范大学政府管理学院博士研究生，通信作者。

基金项目：国家社会科学基金重大项目“中国共产党百年民生思想发展史”（18ZDA012）

引用格式：唐任伍,马志栋.平台经济赋能乡村振兴:机理及经验证据[J].经济与管理研究,2025,46(4):61-76.

Empowering Rural Revitalization with Platform Economy: Mechanism and Empirical Evidence

TANG Renwu, MA Zhidong

(Beijing Normal University, Beijing 100875)

Abstract: Rural revitalization is a crucial task to achieve Chinese modernization, and digital intelligence is an important means to promote the all-around revitalization of rural areas. The platform economy with digital intelligence as the core is a new engine to promote rural revitalization in the era of big data. Based on techno-economic paradigms, this paper analyzes the internal mechanism of the platform economy empowering rural revitalization from a theoretical perspective and applies a comprehensive evaluation method to construct an indicator system for the platform economy and rural revitalization. Then, it uses provincial panel data in China from 2013 to 2020, employing the entropy weight method for indicator weighting and index calculation. Furthermore, it examines the mechanism and empirical evidence of how the platform economy empowers rural revitalization.

The conclusions are as follows. First, the development of the platform economy can promote rural revitalization. Second, although urban-rural integration is an important mechanism for the platform economy to empower rural revitalization, this process also faces constraints from the urban-rural digital divide. Third, the effect is more pronounced in economically underdeveloped areas.

This paper provides valuable insights into future rural revitalization and digital rural construction. First, it is crucial to promote the steady and healthy development of the platform economy and strengthen its technological innovation and application in the agricultural sector. Second, it is essential to bridge the digital divide between urban and rural areas and effectively fulfill the role of the platform economy in promoting urban-rural integration. Third, it is necessary to fully leverage the comparative advantages of different regions, optimize resource allocation, and implement differentiated development strategies according to local conditions.

The contributions of this paper are threefold. First, it explores the theoretical framework and internal mechanism of the platform economy empowering rural revitalization, revealing the logical relationship between the platform economy as a new techno-economic paradigm in the digital intelligence age and rural revitalization, going beyond the existing research on the one-dimensional attributes of the platform economy. Second, it discusses the key role of urban-rural integration in empowering rural revitalization through the platform economy and reveals that this empowering effect is constrained by the urban-rural digital divide, providing empirical evidence for understanding the dynamic evolution of urban and rural relations in the digital age. Third, it demonstrates that the marginal effect is more pronounced in economically underdeveloped areas, challenging the traditional perception that technological dividends are dominated by developed regions. Moreover, this analysis proposes a new explanation for factor complementarity and latecomer advantages, providing a theoretical basis for formulating policies tailored to local conditions.

Keywords: rural revitalization; platform economy; urban-rural integration; digital rural construction

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